About MICE

A new problem-solving technique for businesses

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MICE is a new key word for business, combining the initial letters of Meeting, Incentive, Convention, and Exhibition/Event. Occasions for dynamic interaction via these four themes deliver warmth and mutual understanding, strengthen people-to-people exchanges, and bring about significant impact in terms of reaching solutions to business issues. There is expansion on a global scale of corporate initiatives that are attempting to solve business issues with a focus on this new MICE technique.