Sustainability steps / SDGs (Sustainable Development Goals) Sustainability Initiatives of Prince Grand Resort Karuizawa

In line with the Seibu Group’s common “Group Vision” and with a focus on the SDGs advocated by the United Nations,
Prince Grand Resort Karuizawa is strengthening its ESG efforts to achieve those goals.

Acquisition of Sakura Quality Green

Karuizawa Prince Hotel has acquired the “3 Gyoiko Zakura (or 3 stars)” certification under the “Sakura Quality An ESG Practice,” which recognizes facilities that practice SDGs initiatives.

■What is Sakura Quality Green?
It is a quality certification system that specializes in rating facilities based on the SDGs.
Composed of standards regarding consideration for the environment, local community, and sustainable governance, it is used to rate facilities on a scale of one to five based on the SDGs.

Safety and Security

[ Ensuring food safety and preventing food incidents ]

To enable customers to enjoy their meals with peace of mind, Princ Grand Resort Karuizawa thoroughly manages the quality and hygiene of its kitchens and food ingredients and rigorously educates employees, ensuring food safety and preventing food incidents.

Environmental Conservation

[ Self-administered Forest Management ]　*Past Examples

To conserve the natural environment of the Ski Resort and give visitors the chance to experience and learn about nature, we cooperate with the Jibatsu Forestry Promotion Association (NPO) to maintain the forest using sequential thinning for idle forests on the premises.
Starting in the summer of 2021, we began thinning operations on approximately 16 hectares of land at the Ski Resort, aiming to create a beautiful and bountiful forest that is resistant to disasters and has fewer harmful animals.

[ Utilization of Harvested Timber for Hotel Development ]

Prince Grand Resort Karuizawa utilizes the forests that were preserved during the hotel development process to offer environmentally conscious activities such as Nordic walking and trail running. In addition, fallen trees and felled timber from the property, as well as waste materials generated from cottage demolitions, are effectively reused for terraces at The Prince Villa Karuizawa, art installations within hotel facilities, wood chips, children’s craft workshops, and materials for aroma blending experiences.

[ Environmentally Friendly Equipment ]

In the Karuizawa area, we are transitioning to equipment that reduce carbon dioxide emissions and power consumption to reduce long-term environmental impact, such as:
– Heaters that use solid fuel pellets made from compressed wood chips and other sawmill by-products
– Electric vehicles and electric carts for Hotel and Golf Course use
– LED lighting to reduce power consumption by approximately 1,800 kWh over the season

[ Renewable Energy ]

In the Karuizawa area, the “Prince Energy Eco Farm Karuizawa Hydropower Plant” began operation in August 2016.
It is expected to reduce approximately 731 tons of carbon dioxide emissions annually, equivalent to planting 52,214 cedar trees.

[ Reduction of Plastic Waste ]

In addition to using the amenities provided in guest rooms, guests can enjoy an environmentally conscious and ethical hotel stay by purchasing reusable original amenity sets as travel companions.At the hotels within Prince Grand Resort Karuizawa, based on the Plastic Resource Circulation Act enacted in April 2022, guest room amenities have been changed to environmentally friendly materials (at some hotels, toothbrushes only) since December 2023.

[ Local Food Menu ]

Karuizawa Prince Hotel incorporates locally produced ingredients from the surrounding region into its farm-to-table menus. The hotel has also undertaken initiatives that contribute to regional revitalization, including participating in campaigns to promote increased milk consumption and developing sweets made with fruit.

[ Reducing Food Waste ]

We do our best to reduce food waste when procuring ingredients and preparing meals. We also make an effort to reduce and reuse discarded food waste.
In May 2019, we conducted a survey on methods to reduce food waste at our Hotel’s buffet restaurant. Based on the results, we have implemented measures such as displaying awareness posters in the restaurant and signages that discourage food waste.

Social Development

[ Children Support Project ]

We offer plans and packages that support the healthy development of children and help families form precious memories. We also participate in projects such as the Seibu Group Children Support Project and Prince Kids Club Ski Support Project to help set children up for future success.

[ Support for Team “Karuizawa Himawari” Participating in the 6th Challenge Coffee Barista Competition ]　*Past Examples

Karuizawa Prince Hotel supported Team “Karuizawa Himawari,” centered around the Community Activity Support Center of the Karuizawa Town Council of Social Welfare, which participated in the “6th Challenge Coffee Barista Competition” held at Shinagawa Prince Hotel on Tuesday, September 15, 2026.
As part of this initiative, members of “Karuizawa Himawari” served coffee to guests at ALL DAY DINING LOUNGE/BAR Primrose at Karuizawa Prince Hotel West. Through communication with hotel guests, the members were provided with opportunities to develop their hospitality mindset and customer service skills, while also creating opportunities for local residents to learn about and support the team’s challenge.

[ Collaboration Menu with Nagano Prefecture Sakudaira Comprehensive Technical High School ]　*Past Examples

This initiative was carried out as part of the research program of the Food Development Course within the Department of Agricultural Food Creation at Nagano Prefecture Sakudaira Comprehensive Technical High School. Through the development of menu items actually served at the hotel, the program aimed to provide students with practical learning opportunities, promote the appeal of local ingredients, and foster the next generation of professionals in the food industry.
For the first phase, from April to May 2026, the hotel offered the “Nozawana and Mushroom Oyaki-Style Pizza.” For the second phase, from July to September 2026, it served “MISO fromage,” a dessert made using miso produced by the school, as part of the buffet menu at ALL DAY DINING LOUNGE/BAR Primrose.

[ Gender equality awareness ]　*Past Examples

International Women’s Day, a United Nations-designated holiday, is celebrated worldwide to promote gender equality and empower women. In support of this holiday, our Hotel runs the “Mimosa Weeks” campaign around March 8th, during which various events and promotions are held to support women. A portion of the events’ sales is donated to local NPOs that support initiatives like children’s cafeterias and counseling for women.

[ Prince Grand Resort Karuizawa x Asama Gakuen Collaboration Art ]　*Past Examples

Asama Gakuen (Social Welfare Service Nursing Home) runs a project called “Send your beloved art out into the world!” where they lend out artwork created by their users to various locations to connect creators and viewers through their love of art. Throughout the project period, our Hotel displays around 50 unique paintings and sculptures that embody the value and importance of diversity. We also host collaborative events where visitors can add their own finishing touches to the artworks created by the artists. After the exhibition period, we return the artworks to Asama Gakuen, along with messages and feedback from viewers, connecting the creators and viewers.

[ Universal Design Initiatives ]

At Prince Grand Resort Karuizawa, the following universal design features have been introduced to ensure a comfortable stay for all guests.

○ Multipurpose Restrooms and Nursing Rooms (with Diaper Changing Stations)
○ Pictogram Signage for Facilities within the Property
○ Universal Rooms (Hotel West / Hotel East)
〇 Pickup Bus Transportation System with Non-Step Buses

[ Volunteer Activities ] *Past Examples

Taking action for the future of the region, prefecture, and its agriculture industry, and handing it down to the next generation.
Our Hotel offers “Volunteer Vacation” packages for corporate clients, which combines volunteering and vacations. We also regularly participate in agricultural work at local vineyards and other locations experiencing labor shortages to help secure the future of the region and local agriculture.