Okinawa Prince Hotel Ocean View Ginowan obtains Sakura Quality An ESG Practice international certification for accommodation facilities implementing SDGs, achieving ESG Practice 4 rating

On November 21, 2025, Okinawa Prince Hotel Ocean View Ginowan obtained the ESG Practice 4 (4 Gyoiko Zakura) rating under Sakura Quality An ESG Practice (also known as Sakura Quality Green), an international certification that recognizes facilities implementing Sustainable Development Goals (SDGs) expected at a global level.
This certification serves as an opportunity for us to continue thinking about what we can do for people, society, and the environment, and take further efforts contributing to the realization of sustainable tourism.

About the Sakura Quality Green certification

Sakura Quality An ESG Practice, administered by Sakura Quality Management Co., Ltd., is an SDG certification program for accommodation facilities, whose standards have been approved by the US-based Global Sustainable Tourism Council (GSTC).
The certification consists of 172 items based on 42 GSTC standards and is evaluated on a five-level scale by way of a response to a checklist and on-site inspections by auditors.
Our hotel has obtained the high rating of the ESG Practice 4 (4 Gyoiko Zakura) on the five-level evaluation, which positions us as “Regenerative” (a facility that enhances the local environment as the number of customers increases) in recognition of our active engagement with the natural environment and society.

Sustainability Initiatives of Okinawa Prince Hotel Ocean View Ginowan

1. Reduction of greenhouse gases
   ・Conversion to LED lighting
   ・Installation of EV charging stations    
   Located adjacent to the sea, we maintain charging stations for electric and hybrid vehicles to avoid impacting the ecosystem.    
   We have also introduced environmentally friendly Pedelecs.

2. Waste reduction
   ・We compost food waste generated by the hotel, turning it into a renewable resource.

3. Forest conservation
   ・Reduction of plastic products in guest room amenities    
   Toothbrushes, hairbrushes, and amenity packaging are made from bio-based materials.    
   To reduce plastic waste, shampoo, conditioner, and body wash are provided in refillable bottles in all rooms.
   ・Cleaning for consecutive-night stays    
   Cleaning for guests staying consecutive nights is only provided upon request.

4. Coexisting with the local community
   ・We take part in Hopeful Okinawa, a platform for the Okinawan tourism industry, run joint internships with other hotels in the prefecture, and participate in training programs for core personnel working at hotels.
   ・To commemorate our hotel’s second anniversary in April 2024, in cooperation with the Social Welfare Council, we invited 60 families from the cities of Urasoe and Ginowan to All Day Dining Jinon and served a menu developed with local restaurants in a food tasting event.
   Maintaining our hotel’s commitment to a locally rooted, public-spirited business orientation, we will continue to communicate extensively with the community and contribute to regional and community development.