Naeba Prince Hotel

The Echigo-Tsumari Art Triennale is one of the largest international art festivals in the world and a pioneer among regional art festivals held throughout Japan. This festival showcases art …

Enjoy a scenic boat tour on the hidden Oku-Tokimeke Lake, where you can experience the beauty of remaining snow on the mountain ridges, fresh green in spring, and vibrant autumn …

This day-use hot spring, rich in minerals and boasting a flowing source, is located along the Sangu Road (National Route 17). Enjoy a relaxing soak in the milky bath that gently envelops your body, …

This hot spring, which is said to have been enjoyed by the novelist Yasunari Kawabata, who wrote “Snow Country”, is located in the Yumoto area, past the west exit of Echigo-Yuzawa Station …

Located in Minami-Uonuma City, Hatsukaishi Onsen Ishiiuchi Yung Parnassus is a popular hot spring facility featuring a variety of bathhouses, a salt sauna, and guest rooms with open-air …

It is located very close to Yuzawa Fishing Park. There are many natural playgrounds nearby, such as Todaru Nature Park and Daigenta Canyon. It is ideal for relieving fatigue after physical …

You can enjoy seasonal flowers and …

Experience rafting, hydrospeeding, canyoning, snowshoeing, backcountry, airboarding, and …

Akaya Lake, a dam lake created with the construction of the Aimata Dam, is known for its beautiful scenery with lush greenery in summer, colorful foliage in autumn, and cherry blossoms in spring. …

The owner’s recommendation! The specialty “Kasane Tonkatsu” is delicious! This exquisite dish features layers of thinly sliced “Joshu Mugibuta” pork, carefully fried to lock in its rich …

Enjoy various forms of fresh fruit grown in rich nature all year round, 365 days a …

This direct sales shop offers strawberry picking in a house with temperature and humidity control. You can also enjoy dessert cooking experiences, such as blending frozen strawberries into smoothies …

Surrounded by the original landscape of Japan, Takumi no Sato offers traditional handmade experiences such as woodworking, bamboo craft, and Japanese paper making. In addition to crafting, you can …

Enjoy various fruit picking experiences such as cherries, apples, strawberries, blueberries, peaches, grapes, mushrooms, and vegetables, some of which are available in all-you-can-eat …

The “Satoyama Experience Mantenboshi no Yu” is a day-trip hot spring facility in Minakami Town, Gunma Prefecture. In addition to the hot springs, various activities are available to experience the …

The 3,000-meter downhill with an elevation difference of about 800 meters is one of the best in Japan and is a famous course at Hakkaisan Ski Resort. Additionally, there are various courses such as …

At the foot of the sacred Mount Hakkai, the tranquil village is centered around the second Koji warehouse, which produces Hakkaisan sake. This area features cafes, shops, a soba restaurant, and …

Shiozawa-juku flourished as a post town along the Mikuni Kaido, connecting Edo and Echigo. It developed as a production area for textiles such as Echigo Jofu (an important intangible cultural asset) …

“Shiki Ajiwai-kan” offers local Koshihikari rice and vegetables, as well as specialty products from Minamiuonuma. Enjoy meals at the snack corner “Chawanmushi Tappoya” and explore “Ikoi no Hiroba,” a …

A souvenir theme park featuring Uonuma Sweets House Natura, Fermented Food House Kometohana, and a product hall with over 2,000 kinds of Echigo souvenirs! Free tastings of local sake are also …

This ski resort boasts a panoramic view of the Uonuma Plain and the Echigo Mountains. Equipped with the latest gondolas and a day trip center, it is perfect for beginners and families. In summer, …

Surrounding the Daigenta Lake area near Echigo Yuzawa, Daigenta Canyon is a nature spot where you can easily enjoy the …

Exhibits focus on the lifestyle and history of “Snow Country” Yuzawa, as well as the world of Yasunari Kawabata’s novel “Snow …

Echigo’s sake museum “Ponshukan” is a popular spot inside Echigo Yuzawa Station. It offers a wide selection of special products and souvenirs from Echigo Niigata. You can enjoy sake tasting, try the …

Experience the four seasons at Yuzawa Kogen. Ride one of the world’s largest ropeways to the highland filled with sky and silver scenery. The highland area accessible by ropeway offers seasonal …

Visit the Okkyotsu Power Plant, one of Japan’s largest pumped storage power plants. The “OKKY Museum” offers an experience of the latest power generation facilities, and the nearby nature-rich Ninoe …

Located along the old Mikuni Kaido, the gateway from Kanto to Niigata, “Roadside Station Mitsumata” offers excellent access to outdoor activities such as Naeba Mountain climbing and trekking along …

Enjoy a long season from the first skiing in late November to spring skiing in late May. Popular for its backcountry skiing on non-compacted snow areas, Kagura Ski Resort offers a variety of courses …

We suggest you visit it after skiing, as it is right in front of Mitsumata Station in the Kagura …

A member site of the Society to Protect Japan’s Secret Hot Springs, this spa was once used by a …

In the base station of the Yuzawa Onsen …

A day-use hot spring that overlooks Lake Akaya. It also has a restaurant and the House of Fables and Puppet …

A hot spring for relaxation that is also popular with the …